China’s now-famous Singles Day sales, held on November 11th (11.11), has become a lifeline for overseas brands in the midst of the pandemic, writes Demi Peng The volume of sales on Singles Day has grown year on year as shoppers learn to hold out for the shopping festival’s sizeable discounts and retailers offer bigger promotions and exclusive or limited edition products. In 2019, shoppers ordered 1.9 billion products, and this …
