How did Coca-Cola, Levi’s, UGG and Absolut celebrate Pride Month in China, where attitudes towards the LGBTQ+ community are still conservative? And why did they launch their rainbow-themed campaigns a month early? Due to sensitivities when it comes to the LGBTQ+ movement in China, Pride campaigns are less widespread and are generally only braved by multinational companies. It is also rare to see the LGBTQ+ community feature in campaigns throughout …
