e-commerce

What are China’s main e-commerce platforms? Who buys what from which platform? Are Douyin and Xiaohongshu taking over from Tmall and JD? This infographic answers your pressing China e-commerce questions Created with information provided by cross-border e-commerce company Samarkand Global

Launching an e-commerce presence in China requires careful consideration: should you choose an e-commerce giant like Tmall or a social commerce platform like Douyin or WeChat? Agnes Yung, group account director at digital agency Hylink UK, explains the advantages of each platform China has the largest population of digital buyers in the world – 780 million people in 2021 – and the e-commerce market is projected to reach $3 trillion …

From Douyin to Taobao, everyone is getting in on the live streaming market in China. But which is the best Chinese live streaming platform to promote your business? And should you still be working with KOLs? RED Unit investigates Live streaming first became a buzzword in China around 2015-2016. During its initial growth period, this new form of social media saw only 300 million active users – a number which …

One week after Singles’ Day (11.11), the figures for the annual shopping festival show that consumer confidence in China remains strong despite recent outbreaks of Covid-19 caused by the Delta variant, although public coverage was muted due to the ongoing ‘Common Prosperity’ campaign, writes Mark Tanner from The China Skinny Singles’ Day 2021 wrapped up last week, clocking a whopping RMB 540.3 billion (£63 billion) of goods sold on Alibaba …

On 26 October, China’s Ministry of Commerce (MOFCOM), the Cyberspace Administration of China (CAC) and the National Development and Reform Commission (NDRC) jointly released a plan for e-commerce development during the 14th Five-Year Plan (2021-2025) The scale and penetration rate of e-commerce in China is already astonishing, and this plan aims to push it to new heights. According to the plan, the volume of e-commerce transactions in China reached RMB …

The madness and presales for this year’s Single’s Day/11.11 festival kicked off in mid-October. The 23-days of the festival will see 290,000 brands battling it out with more than 14 million deals just on Alibaba platforms, all hoping to earn their share of the sales spike that happens every November, writes Mark Tanner from The China Skinny Like last year, live streaming looks set to contribute a large portion of …

What is Pinduoduo – the fastest growing social commerce giant in China – and why brands should get on the bandwagon, according to Sara Danese from Azya, a digital specialist for wine and spirits brands entering China Pinduoduo – now China’s third-largest e-commerce platform with a 10.5% market share – is the fastest-growing Chinese social commerce platform with roots in lower-tier cities in China. Starting out fulfilling the needs of …

In collaboration with Douyin, CBBC successfully launched its first IP roundtable at Shanghai British Centre on 21 July, aiming to support rights owners in understanding Douyin’s e-commerce business model as well as its IP protection policies Conor Murray, IP attaché from the British Embassy Beijing, delivered opening remarks for the IP roundtable online. Around 25 representatives from the food and drink, pharmaceuticals, publishing and luxury sectors attended the meeting and …

Major e-commerce platforms like JD.com and Alibaba’s Tmall and Taobao generated billions of RMB in sales during China’s mid-year 618 shopping festival, although some platforms came under fire for invasive spam marketing methods, writes Robynne Tindall According to data monitoring firm Syntun, the general merchandise value (GMV) of China’s major e-commerce platforms reached RMB 578.5 billion (approximately £64.8 billion) during the period 1-18 June. JD.com recorded a 100% increase in …

From choosing from platforms like Tmall and JD.com, to live streaming and applying for ICP licenses, an upcoming online webinar covers everything UK companies need to know about online sales in China From 21-24 June, a week-long series of online masterclasses put together by Woodburn Accountants and Advisors will offer in-depth insights into developing an e-commerce strategy for China. Speakers include Kristina Koehler-Coluccia, head of business advisory at Woodburn Accountants …