Retail

Do you know your Moonlight Clan from your Too Cool tribe? UK China Consumer Week 2021 touched on everything from China’s consumer tribes to KOLs, brand partnerships to ‘phygital’ retail. So how can British brands better navigate China’s dynamic consumer and retail sectors? Post-pandemic China is a consumer market redefined. While some of the fallout from the pandemic reflects the acceleration of market trends already underway, such as live commerce …

The China-Britain Business Council is delighted to launch UK-China Consumer Week 2021 – an online programme of events designed for consumer brands. This event will not only support UK consumer brands of all sizes in strategising their post-pandemic China market presence, but also provide brands with live opportunities to engage with platforms, trade partners and buyers. The UK-China Consumer Week 2021 will shine a spotlight on China’s consumer market recovery and call …

Andrew Atkinson from China Skinny gives the lowdown on 5 trends likely to establish themselves as major factors in any brand’s development in China in the coming months As we pull curtains on a year forever marked with an asterisk, some may see it as foolish to reflect on big emerging consumer trends, as they may be deemed “pandemic-fuelled” and easily erased at the push of a syringe – but …

In China, the world’s largest e-commerce and retail market, British brands (including many SMEs) made £367.5m in last month’s 11.11 shopping festival, and that opportunity continues to grow. David Lloyd, General Manager UK, Netherlands & Nordics at Alibaba Group explains how Alibaba recently surveyed 1,000 small businesses across the UK, finding that only one in five plan to export in the next 12 months. With technology making it easier to …

REDFERN DIGITAL AND CBBC HAVE PARTNERED TO PRESENT A FOUR-PART SERIES ON DIGITAL RETAIL IN CHINA. THIS FINAL PART EXPLORES SOME OF THE NEW POST-COVID CONSUMER TRENDS IN CHINA’S CONSUMER SECTOR How has Covid-19 impacted commerce in China? The spread of Covid-19 earlier in the year caused lockdowns across China, causing people to turn to e-commerce for purchasing everything from daily necessities to clothes and luxury items. However, even as offline retail …

REDFERN DIGITAL AND CBBC HAVE PARTNERED TO PRESENT A FOUR-PART SERIES ON DIGITAL RETAIL IN CHINA. THE THIRD PART IN THE SERIES EXPLORES HOW TO EMOTIONALLY ENGAGE YOUR BRAND WITH CHINESE CONSUMERS. SIGN UP AT THE LINK BELOW THE ARTICLE TO TAKE PART IN THE LAST IN THIS SERIES ON WEDNESDAY What are the challenges that UK brands face when entering the China market? UK brands need to realise that …

It’s December, Christmas is coming, evenings consist of cosy nights in, sitting around a Christmas tree or open fire; a glass of mulled wine, some mince pies and some carols in the background perhaps – an authentic Christmas. But not in China. The team at Dao Insights take a look at five new Christmas trends taking China by storm. Christmas in China isn’t a national holiday, it’s not even a …

REDFERN DIGITAL AND CBBC HAVE PARTNERED TO PRESENT A FOUR-PART SERIES ON DIGITAL RETAIL IN CHINA. THIS PART EXPLORES HOW TO BUILD YOUR ONLINE CREDIBILITY IN THE CHINESE ONLINE RETAIL SPACE How is the retail consumer journey different between Chinese consumers and UK consumers? The entire process is quite different for Chinese consumers, starting with how they begin their brand or product research. Instead of using a search engine, Chinese …

For British companies looking to test the Chinese retail market, cross border e-commerce offers low barriers to entry and quick and affordable access. Alessio Casablanca of LehmanBrown explains how to register and set up on China’s e-commerce platforms Businesses looking to expand into the Chinese market are attracted to using cross-border e-commerce as it allows their products and services access to the market without the need to invest in establishing an …

The 10th edition of the annual BrandZ ranking reveals that the top 100 Chinese brands have increased in value by $106.8 billion to reach $996.4 billion, a rise of 12% – and in some cases are succeeding because of (not in spite of) Covid-19 “During the 10 years since we first valued China’s brands, the brand landscape has radically transformed as the economy rebalanced from production to consumption, while Chinese …