In the latest in Focus’ series on “Can Chinese brands go global in 2024?”, we take a look at online retailer Shein, which has found itself at the centre of a debate about fast fashion and expanding Chinese influence abroad Since exploding in popularity in the late 2010s/early 2020s, fast fashion retailer Shein has captured the attention of millions of shoppers worldwide with its rapid trend cycle and rock-bottom prices. …
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Can Chinese brands go global in 2024?
In the first of a new series, “Can Chinese brands go global in 2024?”, we investigate Temu, which has leveraged China’s technology and logistics advantages to bring cheap products to shoppers in the UK directly from manufacturers in China. But what is the cost of its rapid growth? Since launching in late 2022, Temu has captured the attention of millions of shoppers worldwide with its promise to allow customers to …