In the latest in Focus’ series on “Can Chinese brands go global in 2024?”, we take a look at online retailer Shein, which has found itself at the centre of a debate about fast fashion and expanding Chinese influence abroad Since exploding in popularity in the late 2010s/early 2020s, fast fashion retailer Shein has captured the attention of millions of shoppers worldwide with its rapid trend cycle and rock-bottom prices. …
