In the bustling streets of Chinese cities, a bright yellow-and-pink logo has become a familiar sight. Mixue Bingcheng, a Chinese bubble tea and ice cream chain, has quietly grown into one of the most prolific retail brands in the world. With over 45,000 stores globally — more than McDonald’s or Starbucks — Mixue has captured the hearts (and taste buds) of millions. Its rapid rise is not just a story …
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fast food
Over the past 30 years, the fast-food sector in China has experienced remarkable growth. While Western giants like KFC and McDonald’s still dominate the market, Chinese brands have made rapid gains by tapping into local tastes and preferences around fusion cuisine Western fast food was introduced into China in the 1980s when KFC opened its first outlet in Beijing. Since then, the sector has experienced substantial growth, with other international …