Retail

How can retailers in China navigate the long-term impacts of Covid-19? How can businesses better relate to Gen-Z consumers and use technology to speed up the consumer journey? Insights from KPMG shed light on how businesses in China can meet the challenges of a retail ecosystem dramatically reshaped by a global pandemic The Covid-19 pandemic has reshaped the retail industry forever. Consumers are buying online more than ever before, and …

What are China’s main e-commerce platforms? Who buys what from which platform? Are Douyin and Xiaohongshu taking over from Tmall and JD? This infographic answers your pressing China e-commerce questions Created with information provided by cross-border e-commerce company Samarkand Global

From Douyin to Taobao, everyone is getting in on the live streaming market in China. But which is the best Chinese live streaming platform to promote your business? And should you still be working with KOLs? RED Unit investigates Live streaming first became a buzzword in China around 2015-2016. During its initial growth period, this new form of social media saw only 300 million active users – a number which …

From partnerships with local distributors to live streaming with KOLs, Mark Tanner of The China Skinny looks at the factors that could be threatening your IP and brand image in China As Omicron outbreaks spread in many cities across China, there is little to no likelihood of China opening up in the first half of 2022, and just a slim chance that we may start to see signs of a …

On 26 October, China’s Ministry of Commerce (MOFCOM), the Cyberspace Administration of China (CAC) and the National Development and Reform Commission (NDRC) jointly released a plan for e-commerce development during the 14th Five-Year Plan (2021-2025) The scale and penetration rate of e-commerce in China is already astonishing, and this plan aims to push it to new heights. According to the plan, the volume of e-commerce transactions in China reached RMB …

The priority for most brands as Q3 draws to a close is ensuring that plans have been finalised and locked in for Singles’ Day, including making sure stock and logistics are prepared write Ryan Molloy and Frank Ren from RedFern Digital  After 618 came to an end a couple of months ago, overseas brands selling on cross-border e-commerce platforms in China started shifting their attention to the next major promotional …

The priority for most brands as Q3 draws to a close is ensuring that plans have been finalised and locked in for Singles’ Day. The shopping festival has now become a month-long opportunity to gain more traction through e-commerce stores, write Ryan Molloy and Frank Ren from RedFern Digital  There are three major components to Singles’ Day (falling on 11 November and also known as 11.11 or Double 11) that …

As changes to the laws requiring animal testing for imported cosmetics in China come into effect, RedFern Digital speaks to Mette Knudsen, CEO of certification and regulation compliance company Knudsen & CRC., about the specifics of the changes and the implications for foreign brands looking to tap into the cosmetics market in China – including the new requirement to appoint a liable safety and quality control representative How did the …

Major e-commerce platforms like JD.com and Alibaba’s Tmall and Taobao generated billions of RMB in sales during China’s mid-year 618 shopping festival, although some platforms came under fire for invasive spam marketing methods, writes Robynne Tindall According to data monitoring firm Syntun, the general merchandise value (GMV) of China’s major e-commerce platforms reached RMB 578.5 billion (approximately £64.8 billion) during the period 1-18 June. JD.com recorded a 100% increase in …

Backed by Alibaba and Tencent, social e-commerce platform Xiaohongshu is known for its community of well-informed consumers and can be a boon for small consumer brands looking to generate word of mouth in China, writes Robynne Tindall When it comes to fashion and beauty in China, there is one platform that savvy shoppers know to turn to: Xiaohongshu. Sometimes compared to Instagram, Xiaohongshu is more akin to a blend of …