Following CBBC’s recent China Whisky Outlook 2024 summit with Barley Magazine in Edinburgh, Tom Pattinson shares 10 key findings for the industry The China Whisky Outlook 2024 featured three panels about China’s whisky market, its challenges and its potential. The discussions centred on the following themes: How to Export Your Whisky to China; How to Protect Your Whisky Brand in China; and The Chinese Whisky Landscape: Domestic Consumer, Local Brands …
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A growing demand for whisky in China has seen UK exports rise substantially, and now the big players are even looking to create Chinese whiskies in China for China. In this series of infographics, we look at the key things brands need to know about the Chinese whisky market, including sales figures and customer profile. The sales value of whisky in China: The trade value of whisky imports to China: …
A rapidly growing demand for whisky in China has seen UK exports rise substantially, but the big players are not just looking to bolster their selling power to China … now the race is on to create the first Chinese whisky, reports Tom Pattinson The heavy bass of the music bounces off the walls of the club, arms wave in the air, and waiters deftly dart around the cavernous nightclub, …