Chinese baijiu brand Moutai’s collaboration with Chinese coffee chain Luckin was a blockbuster hit in 2023. But does a second collaboration show that when it comes to co-branding, lightning doesn’t strike twice? In September 2023, Luckin Coffee launched a partnership with Kweichou Moutai, one of the world’s largest spirits companies, selling a baijiu-infused latte for RMB 38 (£4.27) per cup (although discounts usually made it around RMB 19). Despite many …
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The Chinese consumer market, ever vibrant and dynamic, has been making headlines again with a recent trend fusing baijiu with coffee and chocolate, writes Robynne Tindall In September 2023, Chinese baijiu brand Kweichou Moutai, one of the world’s largest spirits companies, launched collaborations with Chinese coffee chain Luckin and international chocolate brand Dove that took the market by storm. What can other brands learn from these popular promotions? Moutai x …
The combination of temples and cafés might sound out of place, but temple coffee has become a rising trend among the younger demographic in China, writes Qing Na from Dao Insights From Cibei (Mercy) Coffee in Yongfu Temple, to Muhuanxi (Bathe in Happiness) in Faxi Temple in Hangzhou, to Jianfo (Meet the Buddha) Coffee in Longxing Temple in Taizhou, temples seem to have become a standard setting for coffee shops …
China’s coffee consumption is booming, with local brands like Manner Coffee threatening the supremacy of Western brands like Starbucks. Juliette Pitt examines what the success of homegrown brands means for the future of consumer brands in China While China is still regarded highly for its tea, young Chinese people have recently been turning to coffee to get their caffeine fix. According to the Qianzhan Research Institute, China’s coffee market is …