The market for organic products is relatively new in China. However, as the fourth largest organic market in the world and the biggest in Asia, China is an increasingly important buyer of organic products and offers interesting business opportunities with a large potential for growth, writes Kristina Koehler-Coluccia, Head of Business Advisory, Woodburn Global The perception of terms like ‘organic’, ‘natural’ or ‘bio’ is different in China. People in the …
