Robynne Tindall speaks to F&B branding and marketing consultant and food writer Jessie Zhang about how the pandemic has changed China’s restaurant and hospitality industries and what we can learn from the brands that have continued to thrive Jessie Zhang is the founder of Star Gourmet Communications, an integrated marketing and communications agency that works with some of China’s best-known hospitality and lifestyle brands, including DaDong China World Mall, San …
Tag:
hospitality
In celebration of the 50th anniversary of UK-China ambassadorial relations, FOCUS speaks to British companies that have experienced success in the Chinese market over the last half a century In this fifth instalment, Daniel Aylmer, Managing Director of IHG Greater China, tells FOCUS about China’s post-Covid travel rebound and how they are adapting their strategy for first-tier cities, second-tier cities and beyond. Tell us how and when IHG entered the …