Chinese New Year

Also referred to as the Spring Festival travel rush, chunyun is the world’s largest annual human migration Chunyun (literally “Spring transport”) refers to the 40-day peak travel period around Spring Festival (aka Lunar New Year), which this year falls on 29 January. Millions of people take advantage of the extended time off from work and study to travel back to their home regions and spend the important festival with family. …

Spring Festival — also known as Chinese New Year or Lunar New Year — brings a mix of celebration and operational challenges for businesses in China. While the holiday is a time of joy and cultural significance, it also creates unique disruptions, including temporary shutdowns, heightened employee turnover, and logistical bottlenecks. To navigate this critical period, companies must plan strategically, as China Briefing’s Qian Zhou explains Spring Festival 2025 will …

Outbound tourism from China is slowly recovering post-Covid, but the tourists that are coming back are not necessarily spending and behaving the way that they used to. With the Lunar New Year (known in China as Spring Festival) peak travel period approaching, how should UK companies prepare for the return of the Chinese tourist? Pre-Covid, China’s international tourism spend, at £225 billion, was the most of any country in the …

Foreign brands are becoming savvier about marketing around Chinese festivals, particularly the culturally and commercially significant week-long Lunar New Year holiday. As the Lunar New Year festive period draws to a close, Qing Na from Dao Insights examines how Apple, McDonald’s and L’Oréal created campaigns that won over Chinese consumers  Apple’s short film inspires young dream chasers in China  Apple took the CNY marketing battle to the next level this …

The 2022 Spring Festival holiday and unpredictable Covid-19 flareups mean that businesses should keep track of the fast-changing developments on the ground and plan for possible disruptions. Here’s what to be aware of over the period if you’re new to doing business in China Lunar New Year, also known as the Spring Festival, is the most anticipated and celebrated Chinese holiday, this year arriving on 1 February and ushering in …

From Nike and Coca Cola, to Gucci x Doraemon, these are the brands that ran thoughtful Chinese New Year marketing campaigns in 2021 – and how you can learn from them going into the Year of the Tiger: Sandra Weiss from RedFern Digital explains how to develop a successful CNY marketing campaign … As one of the most celebrated events in China and a festival often associated with gifting and …