Also referred to as the Spring Festival travel rush, chunyun is the world’s largest annual human migration Chunyun (literally “Spring transport”) refers to the 40-day peak travel period around Spring Festival (aka Lunar New Year), which this year falls on 29 January. Millions of people take advantage of the extended time off from work and study to travel back to their home regions and spend the important festival with family. …
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Spring Festival
Spring Festival — also known as Chinese New Year or Lunar New Year — brings a mix of celebration and operational challenges for businesses in China. While the holiday is a time of joy and cultural significance, it also creates unique disruptions, including temporary shutdowns, heightened employee turnover, and logistical bottlenecks. To navigate this critical period, companies must plan strategically, as China Briefing’s Qian Zhou explains Spring Festival 2025 will …
China welcomed in the Lunar New Year on Saturday, 10 February, marking the start of the auspicious Year of the Dragon. During the eight-day-long holiday, also known as Spring Festival, tourism revenues surged to – and even surpassed – pre-pandemic levels, providing a welcome boost to China’s beleaguered economy. According to data from the Ministry of Culture and Tourism, overall domestic tourism spending increased 7.7% compared to 2019 (and 47.3% …
Also referred to as the Spring Festival travel rush, chunyun is the world’s largest annual human migration Chunyun (literally “Spring transport”) refers to the 40-day peak travel period around Spring Festival (aka Lunar New Year), which this year falls on 10 February. Millions of people take advantage of the extended time off from work and study to travel back to their home regions and spend the important festival with family. …
The 2022 Spring Festival holiday and unpredictable Covid-19 flareups mean that businesses should keep track of the fast-changing developments on the ground and plan for possible disruptions. Here’s what to be aware of over the period if you’re new to doing business in China Lunar New Year, also known as the Spring Festival, is the most anticipated and celebrated Chinese holiday, this year arriving on 1 February and ushering in …
From Nike and Coca Cola, to Gucci x Doraemon, these are the brands that ran thoughtful Chinese New Year marketing campaigns in 2021 – and how you can learn from them going into the Year of the Tiger: Sandra Weiss from RedFern Digital explains how to develop a successful CNY marketing campaign … As one of the most celebrated events in China and a festival often associated with gifting and …