As China’s population becomes more affluent, it is also becoming more health conscious. During the Covid-19 pandemic, consumers temporarily stopped going to traditional gyms and embraced smart fitness and sports products that allowed them to work out at home. Kristina Koehler-Coluccia from Woodburn Accountants and Advisors explores the opportunities for UK brands The large and active Chinese millennial population has embraced a healthier lifestyle, joining gyms and fitness classes or …
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A healthy policy for a healthy nation President Xi Jinping stated at the China Health Assembly last year that: “without a healthy society, there will be no wealth in society at all.” This statement gave the CPC Central Committee the mandate to make ‘Health Plan for China 2030’ a national policy. The nature of this policy has been largely overshadowed by other giant initiatives such as the ‘Belt and Road …