As China’s consumer landscape evolves, brands are being compelled to consider ethical practices, localised offerings, immersive experiences and a genuine commitment to community development, writes Tom Pattinson China’s vast consumer market defies classification. And yet, amidst the mosaic of consumers divided by everything from geography to socio-economic status, one key group has more power than most – the 300 million-strong middle class, many of whom were born after the 1980s. …
sustainability
- EnvironmentFinance
Explained: China & the UK’s green finance initiatives
by James Brodieby James BrodieThe UK finance sector is well positioned to take advantage of the surge in activity around models of green finance in China, and its use as an enabler of green growth The news that the UK saw its warmest year on record in 2022 – and the prediction that this year could be even hotter – is yet another reminder of the urgent need to enable a low-carbon future. One …
- ConsumerEnvironment
Why eco-conscious brands will succeed in China in 2023
by James Brodieby James BrodieAre Chinese shoppers more discerning than their Western counterparts when it comes to demanding supply chain transparency? It’s clear that sustainable brands will increasingly have the edge in 2023, so how should you communicate with Chinese consumers about the credentials of your products? Like people in countries all over the world, Chinese consumers are experiencing the effects of climate change and unmanaged waste products first-hand and are concerned about the …
With a cold winter forecast in China, Mark Bellamy from China Skinny looks at how brands can tweak their product lines and marketing communications in line with the weather to boost sales Understanding the Chinese market can require a complex combination of experience, data, insights and industry contacts. But beyond analysis, there is a relatively banal subject that can greatly impact consumer behaviour and how they choose to spend their …
From renewable energy to clean transportation, there are many opportunities for the UK and China to work together on urban regeneration to ensure a sustainable future for cities As cities evolve, regenerate and modernise into futuristic high-rise and smart-enabled urban landscapes, it’s vital that developers and urban planners do not lose sight of the importance of preserving a city’s unique cultural heritage. Shougang Park in Beijing’s Shijingshan District (pictured in …
- ConsumerEnvironment
How to meet the sustainability demands of Chinese consumers
by Pearl Zhuby Pearl ZhuHow much do Chinese consumers care about sustainability? Are sustainability concerns translating into purchasing decisions? How can brands prepare for the future of sustainable consumption? Insights on the apparel industry from KPMG shed light on how brands in all industries can maximise sustainability to meet the needs of Chinese consumers Like people in countries all over the world, Chinese consumers are concerned about pollution, waste products, and the environment. To …
- Food and DrinkNews
Diageo to build distillery to produce group’s first Chinese single malt whisky
by CBBCby CBBCCBBC Premium Member, Diageo, the global leader in beverage alcohol and owner of Johnnie Walker and Singleton Scotch whiskies, has broken ground on the site of its first malt whisky distillery in China Located in Eryuan County in southern Yunnan Province, the Diageo Eryuan Malt Whisky Distillery will produce Diageo’s first China-origin, single malt whisky. Details of the £55.2 million investment were officially unveiled at a special ceremony in Eryuan on 2 November which …
- EnvironmentInfrastructure
Why a lack of innovation will hamper the Chinese economy
by Paul Frenchby Paul FrenchStephen Morgan’s new book charts China’s extraordinary growth over the past four decades, examining issues of sustainability, ageing and urbanisation alongside traditional indicators of economic growth. But will a lack of innovation hold them back? Paul French finds out more Stephen L. Morgan is Professor of Chinese Economic History at the University of Nottingham and Associate Provost for Planning at the University of Nottingham Ningbo, China. He was seconded to …
The ocean is our greatest source of untapped wealth but failure to develop marine industries sustainably will harm life for all, writes Charlotte Middlehurst Billions of people around the world depend on the seas for nutrition and jobs and the ocean’s potential to generate wealth is vast. According to the Organisation for Economic Cooperation and Development, a group dedicated to advancing world trade, the ocean contributes £1.15 trillion to the …

