China not only remains the most attractive consumer market for export growth, but it is also a future lab for all UK brands aspiring to innovate in consumer marketing, AI integration and customer engagement. Given the size of its consumer base and the active participation of Chinese consumers in the development of new products, services and technologies, what the Chinese market does has tremendous implications for UK companies’ own strategies for growth.
CBBC has announced a programme of activities to help UK companies make the most of this opportunity in 2024.
1 February: Meet China’s Premier Retailer Matro
China is the world’s second-largest luxury market, and despite headwinds, the prospects for luxury in China in 2024 are looking bright. For luxury brands entering the Chinese market, having a good retail partner is essential. Like Selfridges and John Lewis in the UK, Matro plays a very influential role in the Chinese retail rector. It operates two large high-end luxury stores in Suzhou, as well as “Boundless Matro”, a cross-border online-offline business platform for premium consumer products and international brands. On 1 February, CBBC will host Matro and offer CBBC members the chance to meet their business development team one to one.
Click here to register
1 February: CBBC Consumer Members Chinese New Year Mixer
Celebrate the upcoming Year of the Dragon at CBBC’s Westminster offices on 1 February. Hear what 2024 has in store for consumer brands in the Chinese market as outbound tourism rebounds and Beijing seeks to stimulate consumer spending. CBBC will also launch its new London Experience Guide for Chinese business and government visitors.
Click here to register
8 February: China Consumer Scotland 2024
Since 1996, Scotland’s total exports of goods to China have grown by more than 1,000% to £1 billion per year. Chinese consumers already have an appetite for Scottish products and brands, including whisky, textiles, seafood and tourism, and this appetite is only expected to grow. At China Consumer Scotland 2024 on 8 February, CBBC will bring together successful Scottish consumer brands and Chinese importers and retailers to share their tips for market entry and growth with brands looking to grow their sales to Chinese consumers.
Click here to register
14 October: China Consumer 2024
CBBC’s flagship China Consumer programme for 2024 will offer brands the tools to make the most of the China opportunity, both in terms of sales in China and translating success in China into global growth. Sponsorship is now open for a range of categories that align with the China Consumer opportunity, from UK and Chinese brand partners to live streaming sponsors and more. The deadline for sponsorship bids in 29 February 2024.
Click here to discover sponsorship opportunities
